Case Study Vault
What Worked, and Why It Worked
Real-world neuromarketing wins — each tagged with the method, insight, business impact, and a direct Mahindra Finance adaptation.
HDFC Bank — Branch Signage
Problem
Customers missed key product offers on branch walls.
Neuroscience tool used
Eye tracking (Tobii) — n=42 branches
Key insight
Counter-facing signage above eye-line received <1.2s dwell. Hand-level signage got 4.8s.
Business impact
Repositioning lifted cross-sell visibility by 41%.
Mahindra Finance adaptation
Audit Mahindra Finance branch wall placements; move tractor-loan signage to hand-level near token counter.
ICICI — Loan Disclosure Screen
Problem
High abandonment on T&C step in app.
Neuroscience tool used
GSR + facial coding, n=60
Key insight
Arousal spike correlated to a single sentence about prepayment penalty.
Business impact
Rewriting that sentence cut abandonment 28%.
Mahindra Finance adaptation
GSR-test our app's pre-EMI confirmation screen; identify and rewrite the one anxious sentence.