Neuromarketing Capsule

Behavioral Intelligence Platform

For Mahindra Finance's rural financial marketing team — combining neuroscience, behavioral science, and consumer psychology into one decision workspace.

Run AI Creative Audit

+3.1%

71.5

Attention Retention

First 7-second hold

+4.2%

78.4

Trust Score

Rural borrower confidence

+2.8%

64.1

Emotional Engagement

Affect intensity index

−5.6%

32.0

Cognitive Load

Lower is better

+1.4%

58.9

Memory Encoding

Recall after 24h

+6.0%

82.3

Rural Relevance

Cultural fit score

−3.9%

41.2

Digital Anxiety

Onboarding friction

Trust & Attention Trends

14-week rolling neuro index across rural campaigns

TrustAttention

Neuro Signal Radar

Current portfolio average

Communication Funnel — AIDA Conversion

Behavioral drop-off across rural awareness journey

Open funnel

Recent Audits

82
Tractor Loan — Vernacular Print
Strong · 2 days ago
67
Two-Wheeler Festive Banner
Solid · 4 days ago
54
KYC Onboarding Screen v3
Needs Work · 1 week ago

Explore the Platform

10 modules

Run AI Creative Audit

Upload a campaign visual for neuroscience-backed scoring

Open module

Live

Live Gaze Lab

Browser-based eye tracking with WebGazer

Open module

Learn

Consumer Psychology

Cognitive load, trust heuristics, loss aversion

Open module

Methods

Neuromarketing Tools Hub

EEG, SST, GSR, IAT, eye tracking, facial coding

Open module

Strategy

Communication Funnel

Attention → Interest → Desire → Action mapped to neuro signals

Open module

Library

Case Study Vault

BFSI, Fintech, FMCG, Retail behavioral wins

Open module